The Asthma: Take Action. Take Control. campaign has driven more than 2 million dollars in funding over 18 months for the CHEST Foundation from several corporate partners. The campaign consists of press releases, media placements in priority markets, audio news releases, MAT release, an interactive patient online assessment tool, sharable social content, a Twitter chat […]
In May 2016, CHEST held its first Reddit AMA focused on Bronchial Thermoplasty with Dr. Kyle Hogarth. The AMA was upvoted (equivalent to a Facebook like, but works to push the thread to the front page of Reddit) more than 3,000 times and was on the front page of Reddit for more than five hours and had nearly 300 comments. […]
This “Living Well with COPD” guide is one guide in a series of “Living Well with” patient education guides produced by the CHEST Foundation. The guides were underwritten by corporate partners, endorsed by and created in partnership with patient advocacy groups, and written by a subject matter expert. The creative, writing and branding was handled […]
Press Release: Snoring keeping you up at night? Study finds mouth and tongue exercises significantly curb snoring Coverage: Good Morning America: Simple Exercises May Help You Stop Snoring, Study Finds Coverage: MSN: How to put snores to bed for good Coverage: Yahoo! Health: This Mouth and Tongue Exercise Could Help You Stop Snoring Press Release: […]
Journal CHEST: Building Community Through a #pulmcc Twitter Chat to Advocate for Pulmonary, Critical Care, and Sleep American Journal of Critical Care: Social Media and Free Open Access Medical Education: The Future of Medical and Nursing Education? Journal CHEST: Trends in Social Media Use at Pulmonary and Critical Care Conferences DePaul University: Living in a […]
From: Kristi Bruno Sent: Thursday, August 15, 2013 To: Jeff D. Boss Subject: RE: Find Anything? Something? Hi, Jeff. I agree we have a huge opportunity on our hands. I’ve done a little research on Social Radar and I am finding a ton of great information about a surge in social chatter over the past […]
From: Kristi Bruno Sent: Tuesday, August 6, 2013 To: Jeff D. Client Subject: RE: Should we be on Facebook? Hi, Jeff. Thanks for your email. I am happy to hear you are considering social media, in particular Facebook, as a communications and marketing tool for The Scooter Store. While it is true that those aged […]
As a project at DePaul University, we created a “Tell the Story to Change the Story” campaign for the United Way of Chicago. The project included a SWOT analysis, research insights, definition of target audience, and social strategy.
I co-authored this piece on engaging members in social media at medical conferences in Association Forum’s monthly publication, FORUM, targeting association professionals.