Live Activations

While at the American College of Chest Physicians, I was involved with several live activations including a multi-city health event called the Lung Health Experience which included lung function testing, hands-on activities related to respiratory health, and patient outreach.

CHEST Foundation Video Series

I was involved in all aspects of video production– vendor management, storyboarding, editing, approvals from partners and leadership, further syndication and amplification, and associated collateral.

Public-Facing Awareness and Educational Campaign

The Asthma: Take Action. Take Control. campaign has driven more than 2 million dollars in funding over 18 months for the CHEST Foundation from several corporate partners. The campaign consists of press releases, media placements in priority markets, audio news releases, MAT release, an interactive patient online assessment tool, sharable social content, a Twitter chat […]

Social Media Project: Reddit Ask Me Anything

In May 2016, CHEST held its first Reddit AMA focused on Bronchial Thermoplasty with Dr. Kyle Hogarth. The AMA was upvoted (equivalent to a Facebook like, but works to push the thread to the front page of Reddit) more than 3,000 times and was on the front page of Reddit for more than five hours and had nearly 300 comments. […]

Patient Education Materials

This “Living Well with COPD” guide is one guide in a series of “Living Well with” patient education guides produced by the CHEST Foundation. The guides were underwritten by corporate partners, endorsed by and created in partnership with patient advocacy groups, and written by a subject matter expert. The creative, writing and branding was handled […]

Public Relations

Press Release: Snoring keeping you up at night? Study finds mouth and tongue exercises significantly curb snoring Coverage: Good Morning America: Simple Exercises May Help You Stop Snoring, Study Finds Coverage: MSN: How to put snores to bed for good Coverage: Yahoo! Health: This Mouth and Tongue Exercise Could Help You Stop Snoring Press Release: […]

Publications, Blogging, and Writing

Journal CHEST: Building Community Through a #pulmcc Twitter Chat to Advocate for Pulmonary, Critical Care, and Sleep American Journal of Critical Care: Social Media and Free Open Access Medical Education: The Future of Medical and Nursing Education? Journal CHEST: Trends in Social Media Use at Pulmonary and Critical Care Conferences DePaul University: Living in a […]

Social Media Strategy: Using Social Listening to Inform Business Decisions

From: Kristi Bruno Sent: Thursday, August 15, 2013 To: Jeff D. Boss Subject: RE: Find Anything? Something? Hi, Jeff. I agree we have a huge opportunity on our hands. I’ve done a little research on Social Radar and I am finding a ton of great information about a surge in social chatter over the past […]