Our team recently undertook a website redesign, rebranding with key messages, and several pieces of content to support that work– photographs, blogs, videos, and testimonials. Our first order of business was to interview our team to find themes and trends, learn the small details that set the OMEGA team apart from other civil engineering firms […]
How social media teams can advocate for and implement best practices in social media engagement at conferences It’s jarring. Those “no photo” signs and the accompanying requests from a verified account to remove a tweet with a photo. Especially in 2017. I think for many on Twitter it’s hard to imagine how things got there. […]
Having spent the past four years in grad school with no time for conferences, I decided to jump back into learning by attending South by Southwest in Austin, Texas. I attended the interactive festival and I was pleased to find a wealth of healthcare topics and even more sessions on branding, marketing and communications. It […]
Moyra Knight, Senior Director of Employee and Corporate Communications, Astellas US LLC, and President of Astellas USA Foundation, has had a very interesting career path—first starting in the non-profit world, then to agency, to corporate communications, and now most recently has added President of the Astellas USA Foundation to her resume. We had a great […]
I’m using my final blog post for this course to discuss the Affordable Healthcare Act (ACA), also known as “Obamacare.” I asked almost every one of my subject matter experts about the ACA and how it had impacted their communications efforts—each person conveyed that it pushed the need to communicate directly with consumers, something they […]
Lauren Adsit, Director of Interactive Marketing at Loyola University Health System, took some time out of her Friday to chat with me about new media at Loyola. We talked challenges, balance, new new media (yes, new new media!), and growth. Here’s what I learned. Lauren’s biggest challenge is finding resources and time to complete everything […]
I had a great interview with Justin DeJong, Vice President of Internal and External Communications at the American Medical Association. Justin has worked a great deal in government, politics, and public affairs, and his position at the AMA represents the first foray he has had in healthcare directly. Before coming to the AMA, Justin worked […]
Friday was a little hectic—I was entrenched in preparing for our annual meeting for work, my daughter was home with pink eye (feeling fine but contagious, so I had to work at home), lawn mowers outside of my home office window, a barking dog . . . and, my second interview in my series of […]
Live-streaming video. Podcasts. Online communities. YouTube channels. Widgets. Wikis. Microblogging. Snaps. They are all part of our everyday vernacular. However, pharmaceutical companies are operating in a gray area when it comes to these new media tools used and accessed freely each day by millions of people. The FDA strictly regulates product claims advertising, advertising which […]
Tracking the flu by examining Google search trends. Patients with rare diseases creating Facebook groups to discuss resources and treatments available—not impeded by geography. Recruitment of patients for clinical trials. Monumental health campaigns significantly amplified and enriched by new media elements and engagement. The list of proven benefits to exploring the use of new media, […]
