Independent Study: Mum’s the word: FDA regulation and new media and internet marketing

Live-streaming video. Podcasts. Online communities. YouTube channels. Widgets. Wikis. Microblogging. Snaps. They are all part of our everyday vernacular. However, pharmaceutical companies are operating in a gray area when it comes to these new media tools used and accessed freely each day by millions of people. The FDA strictly regulates product claims advertising, advertising which […]

Independent Study: Fragmented understanding and stacks and stacks of rules and guides

Tracking the flu by examining Google search trends. Patients with rare diseases creating Facebook groups to discuss resources and treatments available—not impeded by geography. Recruitment of patients for clinical trials. Monumental health campaigns significantly amplified and enriched by new media elements and engagement. The list of proven benefits to exploring the use of new media, […]

Interview: Paul Gerrard and Marc Lichtenstein of Blue Cross Blue Shield Association

For the first interview of my independent study, I had the opportunity to interview—not one, but two—communications leaders from the Blue Cross Blue Shield Association (BCBSA) in Chicago. Paul Gerrard, Vice President, Strategic Communications, has spent his career working in communications. He’s had extensive experience in almost all marketing communications roles, and has worked in […]

Independent Study: New Media and Healthcare

In my final quarter in DePaul University’s New Media Studies MA program, I’m conducting an independent study where I’ll focus on healthcare and new media. I’m hoping to examine new media trends, challenges and opportunities around the healthcare industry—specifically pharmaceutical companies, healthcare systems and hospitals, health insurance companies, medical associations and other healthcare-related businesses. I’ll […]