My five favorite takeaways from SXSW 2017

Having spent the past four years in grad school with no time for conferences, I decided to jump back into learning by attending South by Southwest in Austin, Texas. I attended the interactive festival and I was pleased to find a wealth of healthcare topics and even more sessions on branding, marketing and communications. It […]

Interview: Moyra Knight of Astellas

Moyra Knight, Senior Director of Employee and Corporate Communications, Astellas US LLC, and President of Astellas USA Foundation, has had a very interesting career path—first starting in the non-profit world, then to agency, to corporate communications, and now most recently has added President of the Astellas USA Foundation to her resume. We had a great […]

Independent Study: The Affordable Healthcare Act and New Media

I’m using my final blog post for this course to discuss the Affordable Healthcare Act (ACA), also known as “Obamacare.” I asked almost every one of my subject matter experts about the ACA and how it had impacted their communications efforts—each person conveyed that it pushed the need to communicate directly with consumers, something they […]

Interview: Lauren Adsit of Loyola University Health System

Lauren Adsit, Director of Interactive Marketing at Loyola University Health System, took some time out of her Friday to chat with me about new media at Loyola. We talked challenges, balance, new new media (yes, new new media!), and growth. Here’s what I learned. Lauren’s biggest challenge is finding resources and time to complete everything […]

Independent Study: Mum’s the word: FDA regulation and new media and internet marketing

Live-streaming video. Podcasts. Online communities. YouTube channels. Widgets. Wikis. Microblogging. Snaps. They are all part of our everyday vernacular. However, pharmaceutical companies are operating in a gray area when it comes to these new media tools used and accessed freely each day by millions of people. The FDA strictly regulates product claims advertising, advertising which […]

Independent Study: Fragmented understanding and stacks and stacks of rules and guides

Tracking the flu by examining Google search trends. Patients with rare diseases creating Facebook groups to discuss resources and treatments available—not impeded by geography. Recruitment of patients for clinical trials. Monumental health campaigns significantly amplified and enriched by new media elements and engagement. The list of proven benefits to exploring the use of new media, […]