My five favorite takeaways from SXSW 2017

Having spent the past four years in grad school with no time for conferences, I decided to jump back into learning by attending South by Southwest in Austin, Texas. I attended the interactive festival and I was pleased to find a wealth of healthcare topics and even more sessions on branding, marketing and communications. It […]

Interview: Moyra Knight of Astellas

Moyra Knight, Senior Director of Employee and Corporate Communications, Astellas US LLC, and President of Astellas USA Foundation, has had a very interesting career path—first starting in the non-profit world, then to agency, to corporate communications, and now most recently has added President of the Astellas USA Foundation to her resume. We had a great […]

Independent Study: The Affordable Healthcare Act and New Media

I’m using my final blog post for this course to discuss the Affordable Healthcare Act (ACA), also known as “Obamacare.” I asked almost every one of my subject matter experts about the ACA and how it had impacted their communications efforts—each person conveyed that it pushed the need to communicate directly with consumers, something they […]

Interview: Lauren Adsit of Loyola University Health System

Lauren Adsit, Director of Interactive Marketing at Loyola University Health System, took some time out of her Friday to chat with me about new media at Loyola. We talked challenges, balance, new new media (yes, new new media!), and growth. Here’s what I learned. Lauren’s biggest challenge is finding resources and time to complete everything […]