This week in my Internet and Interactive Marketing course at DePaul University, we talked about the “sweet spot” for consumers. Let’s face it- marketers know a lot about us. But, if they reveal too much of what they know, it gets, well. . .creepy. With the introduction of mobile, marketers know even more- where we are […]
Veering a bit from healthcare today to chat a bit about full-fledged social media marketing. I think CHEST needs a funny hat, don’t you? In my DePaul Internet and Interactive Marketing course, our professor posed the question to us, “which brands are getting social media right? Give me four reasons to support your claim.” I […]
As someone who works in social media day in and day out, it tends to be all I think about. So, a distraction in SEO this week in my Internet and Interactive Marketing course at DePaul has been interesting and got me thinking. . . is social killing search and SEO? We all know that video […]
After reading Jose Van Dijck’s The Culture of Connectivity, I wanted to explore some of the social media platforms surveyed by Van Dijck, under the lens of healthcare. Healthcare social media has been a slowly evolving concept and idea. Many health professionals are, rightly so, concerned with patient privacy, HIPAA, and the idea of their […]
Healthcare social media (#hcsm) is a bustling area of the online world. Digital resources are becoming common practice, those living with rare diseases are finding their home, and water cooler talk is hopping on Twitter. Healthcare is evolving; as is the role of how social and new media are being used in healthcare. Here are […]
Kristi Bruno 