Independent Study: New Media and Healthcare

In my final quarter in DePaul University’s New Media Studies MA program, I’m conducting an independent study where I’ll focus on healthcare and new media. I’m hoping to examine new media trends, challenges and opportunities around the healthcare industry—specifically pharmaceutical companies, healthcare systems and hospitals, health insurance companies, medical associations and other healthcare-related businesses. I’ll […]

The Mobile “Sweet Spot”

This week in my Internet and Interactive Marketing course at DePaul University, we talked about the “sweet spot” for consumers. Let’s face it- marketers know a lot about us. But, if they reveal too much of what they know, it gets, well. . .creepy. With the introduction of mobile, marketers know even more- where we are […]

Who is getting social media right?

Veering a bit from healthcare today to chat a bit about full-fledged social media marketing. I think CHEST needs a funny hat, don’t you?  In my DePaul Internet and Interactive Marketing course, our professor posed the question to us, “which brands are getting social media right? Give me four reasons to support your claim.” I […]