Content, content, content. Say it with me now!
This week in my Internet and Interactive Marketing course at DePaul University, we talked about the “sweet spot” for consumers. Let’s face it- marketers know a lot about us. But, if they reveal too much of what they know, it gets, well. . .creepy. With the introduction of mobile, marketers know even more- where we are […]
Veering a bit from healthcare today to chat a bit about full-fledged social media marketing. I think CHEST needs a funny hat, don’t you? In my DePaul Internet and Interactive Marketing course, our professor posed the question to us, “which brands are getting social media right? Give me four reasons to support your claim.” I […]
As someone who works in social media day in and day out, it tends to be all I think about. So, a distraction in SEO this week in my Internet and Interactive Marketing course at DePaul has been interesting and got me thinking. . . is social killing search and SEO? We all know that video […]
There is a ton of talk on managing an online reputation and creating a digital footprint as a clinician. In fact, two of my favorite blogs, KevinMD and 33Charts have covered the topic extensively, regularly speak on the topic and even have a book on the subject. Being online, visible and satisfying the curiosity of […]
I promise to be back in 2014 with more healthcare social media, cool gadgets, interesting apps, etc. But, right now, I guess I’m in the mindset to share my own story. The reason I feel so strongly and have such an interest in the intersection of healthcare and social media: the ability to tell stories. […]
This post originally appeared on KevinMD in March 2013. When you are sorrowful look again in your heart, and you shall see that in truth you are weeping for that which has been your delight. -Kahlil Gibran Dear Debbie, You cared for my mom briefly in the ICU. You might not remember me, but I […]